Personalisation with OneSignal: Just In Time for the Busy Season

As the busy season has approached, it is an all-important window for businesses to connect with customers and make a lasting impact. But in a crowded market, how can a brand truly engage with its customers to increase retention?

Personalised messaging is the way to go. Tailored content that speaks directly to each customer's preferences and needs can make the difference between a one-time interaction and a long-term connection,

With OneSignal’s powerful engagement tools and BlueOshan’s expertise - your brand can be prepared to implement a solid customer engagement strategy. 

Why Personalisation matters more during busy seasons

As the year’s peak buying period rolls in, customers have more options than ever, and expectations are at an all-time high. Here’s why personalised messaging is essential during these busy times:

• Boosted Engagement Rates: Studies have shown a clear link between personalised content and higher engagement rates.
  
  Tailored messages are proven to increase open rates, click-throughs, and conversions, which means every message counts even more.
• Building Long-term Loyalty: Personalised messaging is the need of the hour to build loyal relationships that lead to a sale rather than just driving immediate sales.
  
  A personalised experience fosters a sense of connection, encouraging customers to return even after the busy season is over. 

OneSignal’s solution for powerful customer engagement

OneSignal is an industry leader in customer engagement, making it easy for businesses to increase retention by making it easy to send the right message at the right time.

Here’s a quick overview of how OneSignal supports personalised effective engagement:

• Push Notifications, In-App Messaging and Email Personalisation:

OneSignal enables businesses to reach customers on multiple channels, increasing the chances that your message will land where and when it’s most effective. 

• Segmentation and Customisation:

With OneSignal, you can segment your audience by behaviour, demographics, and past interactions.

This capability lets you deliver messages that resonate with each unique segment instead of a one-size-fits-all approach. 

• Real-Time Analytics and A/B Testing:

OneSignal’s real-time analytics and testing features give you insights into what’s working and what isn’t, allowing you to adjust your strategy quickly.

A/B testing lets you experiment with different versions of messages to find out what engages your audience best. 

Practical Tips for crafting personalised messaging for the busy season

Ready to dive into personalisation?

 

Here are some effective strategies for creating messages that connect with your audience during the busy season:

Segmentation Strategies: Start by segmenting your audience based on behaviours such as purchase history, preferences, and demographic data. For example, if a customer has shown interest in a specific product category, focus on your messages around that interest.

Segmentation makes everything much more manageable by enabling you to speak directly to what matters to each group. 

Timing and Frequency: The timing of your messaging is crucial, such as during the busy season when your customers are bombarded with offers. Experiment with sending messages when your audience is most likely to engage and avoid overwhelming them with too many notifications.

Strike a balance that keeps your brand at the top of your mind without being intrusive.

Content Personalisation: Go beyond using a customer’s name in an email. Offer personalised product recommendations, exclusive discounts for loyal customers, or reminders about items they’ve shown interest in.

OneSignal’s data capabilities make this level of personalisation easy and effective. 

Message Personalisation is a powerful tool, but successfully implementing it requires the right strategy and tools. Together with OneSignal, BlueOshan can help you make personalisation not only possible but also impactful.

Whether you’re looking to implement OneSignal for the first time or fine-tune an existing omnichannel experience, we provide the expertise and support needed to ensure a seamless and effective rollout that drives meaningful engagement and results.

Ready to maximise engagement this busy season? Contact BlueOshan today to see how we can help you create meaningful customer connections that last well beyond the holidays.