Why HubSpot’s Growth Driven Design is the future of building websites

WordPress is well-known and acknowledged to be the leading platform to build websites. However, this is merely the first step. There are a number of business needs that emerge over time. And co-ordinating them with the website at the center pays off for companies’ big time.

However, most website builders stop with the ease of building. They serve a limited purpose but extending the functionality requires extensive work and then, maintaining that or improving it over time is expensive.

That’s where HubSpot’s growth driven design approach makes a fundamental difference. The website is part of the digital ecosystem, not an island in a digital stream. The more connections that can be made to various aspects of marketing, customer alignment and customer service, the more a company stands to benefit and reap the rewards.

What exactly is Growth Driven Design?

In most cases, no code or low code design solutions allow for pages to be built from blocks. HubSpot includes several additional tools like forms, live chat, kickback emails, and much more that are essential to growing a business. With sites that focus only on creating websites, these tools are expensive additions that have to be sought out and integrated.

Growth-driven design is about being able to integrate several functions and analytics from the website that drive growth

There is no need to purchase a separate hosting package and plan that increases costs when the traffic increases and when the website footprint expands. It also means that any technical setup or fixes is not something you have to ever worry about

However, the easiest parts of building the site, from drag and drop editors as well as a big choice of themes means that your company can experiment extensively with looks and design.

Most website trackers are limited to the time spent and the pages visited. They have little information on who the visitors are or why they came to your site. With HubSpot's CRM, connections can be made with regard to visitor intent, interest and frequency of visits

HubSpot's curated app marketplace with over 1000 curated apps help extend native functionality even further. You can select and integrate apps that fulfil specific needs at any stage of growth

HubSpot has created a course for certification in Growth Driven Design. It covers the fundamentals, how to develop a website strategy, the tool stack that a company needs to create growth-driven design, how to conduct user research, how the website can become your company's launch pad, improving your website continuously and developing a roadmap for optimization. You get access to 30 videos that take you through each of these, for free.

Test drive HubSpot and see how easy it gets

If you have doubts about how you will make use of the extensive collection of HubSpot tools and apps, start at the beginning. Either with a basic website for your business and scale from there.

If you already have a website and you would like to check out what additional benefits moving to HubSpot can bring, start by building landing pages on HubSpot, developing the marketing plan or evaluate industry benchmarks that can be used as a comparison to show you where your website stands with respect to competition.

With HubSpot, companies have discovered they can use their websites to solid advantage, instead of serving merely as a customer reference aid

HubSpot's free CMS tools are 100% free forever — so you can leverage custom domains, premium hosting, and more to grow your presence online. You will also have access to other HubSpot free tools such as email marketing, meetings, live chat, and more.

All HubSpot CMS designs are mobile optimised right from the beginning. Compatibility with mobile or tablet screens is ensured. And if your audience largely accesses the web on the mobile, it makes it far easier to get through to them.

HubSpot optimises your company for future growth

One of the first things companies do when they begin to market their products and services digitally is to go on to one of the big platforms – with ads on Google, Facebook, Instagram, Twitter or LinkedIn. Planning, scheduling and posting campaigns can be managed from within HubSpot and you can also assess which campaigns get the most traction.

Now assume that your company has different accounts for each of these ads. Comparing the effect of the campaigns is hard to do unless they are assembled on one dashboard.

If you start out with a marketing plan that covers all the activities you plan for the year, HubSpot becomes your command and control center. It is the foundation from which you can monitor your digital footprint and decide how you want to manage growth.

There is no doubt that digital marketing is complex and needs significant investments over time for results to be seen. HubSpot’s reporting and analytics provide clarity that simple websites cannot. 

And as you develop a better understanding of your target customers, implementing the right strategies to target them gets easier over time. One of the most difficult aspects of digital marketing is to get marketing, sales and service departments aligned internally.

Once you see the value that Marketing Hub, Sales Hub and Service Hub collectively provide, you will know why over 80,000 companies worldwide rely on HubSpot’s professional versions.

However, starting the journey, or shifting to HubSpot can be a step by step process and you can evaluate exactly what works for you. In this post, we haven’t spoken at all about the power of content marketing that HubSpot lets you leverage. Or the CRM and how it ties in perfectly with your overall objectives

It can all happen in phases. Our consultants will be happy to take you through Growth Driven Design. We know how helpful it has been for mid-sized and large companies to make the transition.