Picture this: You just repurchased your favourite shampoo online for the fifth time directly from their app, and two notifications pop up on your phone.
The first one? “You’ve earned 50 reward points on your purchase, which can be redeemed when the balance reaches 1000 royalty points!”
The second? “{First_Name}, Thanks for being an amazing customer, and we’re glad you love our {Product_Name}. There’s a surprise waiting for you when you receive your package - we hope you like it”.
Now, of course, when you receive this notification, it will be with your actual name and the product you ordered because personalisation tokens are the way to go.
Which message will make you feel valued?
The Science of Thankyou
Let’s face it - traditional loyalty programs are everywhere. Buy 10 get 3 free, collect points, reach tiers…as marketers, we’ve seen it all and done it all. Don’t get me wrong, these programs work. But we’re missing a crucial ingredient that truly drives customer loyalty – genuine appreciation.
Why does a “thank you” feel so good? There’s science behind it. Research shows that when someone expresses genuine gratitude, our brain releases dopamine and serotonin—feel-good chemicals. When brands trigger these positive emotions, customers will never forget how the brand made them feel.
Traditional Loyalty programs often feel like a math equation: Spend X amount of money, get Y points and redeem for Z. While this does work, it doesn’t keep their interest, and some might even find these programs.
This is the moment where the “Thank You’ makes everything just a notch better, and in marketing, that goes a long way in increasing retention. Especially with messaging platforms like OneSignal, which make it so much easier for brands to create meaningful moments of appreciation that feel personal and timely. Here’s how:
Remember our {First_Name} example? Using OneSignal’s automated triggers, brands can send thank you messages at just the right moment:
OneSignal’s personalisation and Data Tags tools let you go beyond the “Dear Valued Customer”. You can:
You know this—your customers aren’t in one place, and neither should your thank you messages be. With OneSignal’s omnichannel capability, you can coordinate your appreciation across multiple channels from just one platform.
Now, if you haven’t already used using OneSignal, you should. And then come back to see how to get started with OneSignal:
The future of customer loyalty isn’t about points or complicated reward systems. It’s about making customers feel valued and appreciated. With tools like OneSignal, brands can now create these meaningful moments of connection at scale, turning occasional buyers into loyal advocates.
A simple “thank you” might seem basic, but when it’s genuine, personalised and well-timed, it's the most powerful loyalty program you can have.
Ready to transform your customer relationship? Start with a thank you. OneSignal makes it possible. BlueOshan can help you make it a successful operation with OneSignal.