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Make sense of your data.

Where data meets innovation to create unparalleled customer experiences and drive your business forward.

Omnichannel Orchestration and Data Management Solution

A premium MarTech service that empowers you to enable more intelligent decisions and enhanced customer experiences across all touchpoints through Marketing Data Lifecycle Management with our Omnichannel Marketing Orchestration and Data Management Solution.

Our Approach to Data Management

A crystal clear, 360-degree view of every customer interaction.
Our Solution seamlessly integrates data from

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Digital Advertising Channels

Google Ads, Meta Ads, DV360

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Social Media Platforms

Track activities across various social networks

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Website and Mobile Apps

Monitor user behaviour for a complete customer journey

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E-commerce and Offline Stores

Unify purchase data from online and offline channels

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Forms and Digital Assets

Enrich customer profiles with collected information

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Data Processing and Integration

Our solution simplifies complex data management tasks.
Collect data – Turn it into into actionable intelligence.

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Data Integration

Merge data from various systems into a unified environment, ensuring seamless access and consistency.

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Data Manipulation

Standardize and aggregate data to maintain consistency across datasets and provide a consolidated view for analysis.

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Data Cleaning

Improve data quality by removing duplicates, correcting errors, and ensuring accurate, reliable information.

Beyond Data Collection:
Advanced-Data Enrichment

Go beyond basic data collection by enabling advanced
customer segmentation through rich insights
01
Behavioural
Segmentation
Group customers based on cross-channel interactions, analysing website, app, and social media engagement. Identify brand advocates, re-engage dormant customers, and nurture high-potential leads. Enable real-time, dynamic segmentation updates for instant personalisation and automated marketing actions.
02
Transactional
Segmentation
Analyse purchase histories and spending patterns to identify high-value customer segments. Categorise customers by order value, frequency, and product preferences to uncover cross-sell opportunities. Focus on customer profitability to maximise ROI through targeted retention strategies and resource allocation.
03
Demographic
Segmentation
Create targeted segments using age, location, interests, and psychographic factors like lifestyle choices. Combine first-party and third-party data to build comprehensive customer profiles. Identify correlations between demographics and behaviours to fuel innovation and product development.
04
Lifecycle Stage
Segmentation
Map the customer journey from awareness to advocacy and personalise communications for each stage. Implements trigger-based content and offers tailored to stage-specific needs. Optimise conversion rates by analyzing successful customer paths and developing targeted campaigns.
05
Predictive
Segmentation
Forecast future behaviours and trends to forecast customer lifetime value, churn risks, and emerging market trends. Enable micro-segmentation to discover niche, high-potential customer groups. Facilitate lookalike modelling to expand valuable segments and optimize acquisition campaigns.

Omnichannel Orchestration
Campaigns That Resonate

Execute coordinated marketing campaigns across all channels.
With omnichannel orchestration, ensure the right message
reaches the right audience at the perfect time.

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Email
Campaigns

Deliver targeted, resonant messages

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Push
Notifications

Engage users with timely mobile notifications

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Paid Search
and Social Media

Optimize ad spend for maximum ROI

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InApp
Messaging

Enhance user experience with personalised in-app communication

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Omnichannel
Coordination

Ensure consistent messaging and branding

In Depth Reporting and Analytics

A complete view of your customer journey with advanced reporting and analytics.

Track engagement across channels, uncover insights with AI-powered data analysis, and make data-driven decisions.

Our solution provides real-time dashboards, customisable reports, and deep segmentation to help you measure performance and optimize every touchpoint effortlessly.

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First Party Data Summary

Holistic view of all customer data collected directly from various customer interactions and touchpoints and comprehensive customer profiles for personalised targeting

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Retention Metrics

Track customer loyalty indicators, such as active users across platforms. Analyze content engagement rates and monitor customer feedback and sentiment scores.

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Marketing Channel Performance

Identify top-performing content and campaigns per channel. A/B test creative elements and messaging on each channel by measuring campaign reach, engagement, and conversion rates.

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Attribution Reports

Analyze the customer journey from first touch to conversion. Implement multi-touch attribution models to understand the impact of each customer touchpoint.

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User Journey Reports

Analyse customer preferences for different channels at various stages to enhance the marketing funnel. Track customer interactions to measure cross-channel marketing efforts

The BlueOshan Difference

Why Settle for Less?

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Hyper-Personalization
at Scale

Turn data into delight with campaigns that speak to each customer as an individual.

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Future-Proof
Flexibility

Our scalable tech stack grows with you, from startup to enterprise.

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Real-Time
Responsiveness

Act on insights as they happen, with instant data collection and analysis.

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Effortless
Integration

Say goodbye to data silos. Integrate with all your existing tools and platforms.

What can BlueOshan’s
technical consultants do for you?

Our consultants:

  • Implement data cleaning protocols to remove duplicates and correct errors.
  • Set up data manipulation systems to standardize information across sources.
  • Configure data merging from multiple channels into a unified view.
  • Maintain data quality standards and consistency checks.
  • Build automated ETL pipelines for continuous data processing.

We implement and configure all five key segmentation types

  • Set up behavioural tracking across channels
  • Configure transactional data analysis systems
  • Create demographic segmentation rules
  • Implement lifecycle stage tracking
  • Deploy predictive analytics models for future behaviour forecasting
  • We also build custom segmentation rules and automate segment updates based on real-time data.

We build tailored dashboards, create custom metrics, and set up automated reporting based on specific business KPIs.

  • First-party data collection and analysis
  • Retention metrics tracking systems
  • Marketing channel performance monitoring
  • Attribution model setup
  • User journey tracking
  • Custom dashboard creation
  • Automated report generation

Integrate seamlessly with popular digital advertising platforms like Google Ads and Meta Ads, as well as social media platforms, e-commerce systems, offline stores, and your website. This allows you to consolidate your customer data in one place, reducing silos and improving efficiency.

We set up cross-channel campaign automation, implement trigger-based workflows, and configure real-time personalization engines across email, push notifications, and paid media channels.

We implement architecture for handling growing data volumes, configure load balancing, and optimize system performance for enterprise-level operations.

Get Started with
BlueOshan Today!

Contact us to learn how we can help you harness the power of your data and create campaigns that drive measurable results.

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