Maximising Your CRM Potential with Breeze Intelligence Enrichment

Your CRM is only as good as the data it contains. Incomplete contact records, outdated company information, and missing details are costing you real money in the form of missed opportunities and wasted follow-ups.

Introducing Breeze Intelligence enrichment.

This powerful HubSpot feature transforms your essential contact and company records into comprehensive, accurate profiles that empower smart marketing and sales decisions.

Understanding Breeze Intelligence Enrichment Options

Breeze Intelligence Enrichment isn't a generic solution. It offers four distinct enrichment paths for your data: 

• Manual Enrichment: This feature allows you to selectively enhance individual records or run bulk updates for specific segments. Super Admins and users with the proper permissions can choose exactly which properties to refresh.
• Automatic Enrichment: This feature saves your team hours of research and manual entry. New records are automatically populated with available data, which happens in the background without any extra work.
• Imported RecordControl: This separate toggle lets you decide whether imported records are automatically enriched. It is perfect for protecting your enrichment credit balance during big data migrations.
• Continuous Enrichment: When information changes across the web, your records automatically update without any additional effort. This allows you to stay with an updated record. 

Getting Started with Breeze Intelligence

Setting up Breeze Intelligence is a straightforward process; however, it requires strategic planning.

• Choose the right credit pack based on your typical monthly contact and company creation volume.
• Adjust your enrichment settings separately for contacts and companies.
• Check record eligibility before executing large enrichment jobs to avoid wasting credits.
• Begin with high-value segments instead of enhancing your entire database simultaneously.

Note: Enrichment credits should be managed carefully. Start with the tier that matches your typical usage and scale up as needed.

Practical Applications in Your Business

Enriched data unlocks powerful capabilities across your HubSpot account. 

• Evaluate Buyer Intent: Identify the companies visiting your website and showing interest in your products, even before they fill out a form.
• Shorten Forms: Avoid asking visitors for information you can already get.  Remove unnecessary fields from your form to increase your conversion rate. 
• Improve Lead Scoring: Evaluate your customer profile using comprehensive information instead of fragments. Company size, industry, and job titles all become reliable scoring factors.
• Build Targeted Campaigns: Use precise segmentation to target your customers with enriched fields like job function, industry, or company size.
• Personalise at Scale: Send personalised emails and landing pages with reliable data to back you up. Show your customers you really know them. 
• Refine workflows: Initiate automated sequences based on enhanced data points that weren't previously available.

Data Quality and Compliance

Breeze Intelligence not only gathers data – it verifies it. The system combines:

• Public sources
• Third-party vendors
• Internet data collection
• AI for sales and marketing for data normalisation
• Human verification for accuracy

This multi-layer approach delivers the most reliable enrichment possible.

Taking Action

Start small, measure the impact, and expand your enrichment strategy as you see results. Remember: the best CRM isn't the one with the most features – it's the one with the most complete and accurate data.

BlueOshan is a certified, diamond-tier HubSpot solution partner. Our team specialises in helping businesses unlock the full potential of this powerful tool through expert implementation and optimisation strategies.

Ready to see how Breeze Intelligence can revolutionise your CRM? Contact BlueOshan today to schedule your assessment and unlock the power of enriched, actionable data.